‏‏‎ ‎/‏‏‎ ‎Słownik‏‏‎ ‎/‏‏‎ ‎Zakazy w Reklamie Usług Medycznych

Zakazy w reklamie usług medycznych

Reklama usług medycznych w Polsce podlega ścisłym ograniczeniom i różni się od reklamy innych usług.

Placówki medyczne oraz lekarze nie mogą promować swoich usług w sposób zachęcający, np. poprzez porównania, obietnice wyników leczenia czy stosowanie treści perswazyjnych. Niedozwolone jest również stosowanie wizerunku pacjentów, ich opinii oraz informowanie o promocjach cenowych.

Dopuszczalne jest natomiast informowanie o zakresie działalności, godzinach przyjęć oraz stosowanych metodach leczenia – pod warunkiem, że przekaz jest rzetelny i ma charakter edukacyjny.

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Proassist to system medyczny dla gabinetów i placówek medycznych, które poszukują nowoczesnego oprogramowania. Dostęp do grafiku, możliwość wypełniania dokumentacji EDM, automatyczne wystawianie recept, a ponadto funkcje rozliczania lekarzy. Placówki doceniają Proassist za możliwość korzystania z rejestracji pacjentów przez internet oraz za usługę telefonicznej rejestratorki, która odbiera połączania i umawia pacjentów na wizyty.

Proassist sp. z o.o. we współpracy z Akademią Górniczo-Hutniczą w Krakowie realizuje projekt dofinansowany z funduszy Narodowego Centrum Badań i Rozwoju: Inteligentny asystent głosowy do obsługi dokumentacji medycznej według zaleceń lekarzy

Wartość projektu: 11 050 494,01 zł
Wartość dofinansowania: 9 202 929,84 zł

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Zakazy w reklamie usług medycznych

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